Marketing teams aspire to be data-driven, but when it comes to creative, they’re often flying blind. Without accessible tools to measure what’s working, decisions default to gut instinct or anecdotal success. Even at well-resourced organizations, you’ll still hear: “Let’s just try this headline and see what happens.”
For data science teams, this creates a quiet but constant drain. Every time creative underperforms, you're digging through spreadsheets, trying to reverse-engineer why a campaign missed its mark.
In this way, creative guesswork doesn’t just cost marketers — it taxes data teams, too. And the opportunity cost is real.
Creative Is The Biggest Lever in Ads
The advertising playbook is being rewritten in real time. As precise targeting becomes less effective, creative is now the last unfair advantage in digital marketing. That’s not our opinion — it’s the consensus across thought leaders from Meta to Google.
But here’s the catch: staying ahead on creative is hard. Trends change weekly, content needs to be refreshed constantly, and this process is resource-intensive. Most teams can’t iterate fast enough, or rely too heavily on design teams and data scientists for every question. That’s where Purposely steps in.
Sharing at ODSC: Why This Work Resonates
We had the privilege of presenting at the Open Data Science Conference (ODSC) on May 15, 2025, and the interest we saw validated what we’ve known for a while: this is a problem that deeply resonates with data scientists and marketers alike.
Our session wasn’t just a product pitch; it was a conversation about how to align analytic and creative functions in an increasingly complex landscape. We walked through how our models work, why causal inference matters, and what it looks like to give marketers more autonomy without sacrificing rigor.
We’re building a bridge, and we’re grateful to share that vision at events like ODSC, where innovation and practicality meet.
The Road Ahead
At Purposely, our north star is this: create what works. Not with guesswork, not with vanity metrics, but with the clarity and confidence that only data can provide.
We’re not trying to replace designers or analysts; we’re giving them better tools and helping the teams around them move faster, align better, and waste less.
If you're a marketer tired of flying blind, or a data scientist buried under creative requests, we’d love to show you what we’re building.
