Marketing teams often rely on guesswork when it comes to creative decisions, leading to inefficiencies that drain both marketers and data scientists. At Purposely, we’re building tools that empower teams to make informed creative choices quickly, confidently, and with data at the core.

The lack of transparency in AI technology, especially in the context of creative industries like advertising, poses significant risks to human understanding and authenticity.

Generative AI may be the most game-changing technology for writers since the invention of the PC. Will it usher in new opportunities or push us out the door?

Our founder explores why generative AI is the future of advertising.