One of the reasons we love working with the fine folks at SmartMedia Tech and their media agency, FastG8, is that they truly walk the walk. FastG8 specializes in working with brands in the Outdoor industry, and they are all outdoorsmen (and women) themselves. Whenever possible, they hold meetings on the slopes, ideally in the backcountry. So it’s no surprise that they know what works best in ads— because ads are an extension of product, and they fully understand the gear and products themselves.
The Challenge
The challenge, as it usually is, was getting on the same page and getting all stakeholders aligned. Sure, of course the brand team at Fjällräven knew that highlighting product features and benefits performs well in ads, but how well? It’s almost always a question of “to what extent”?
The folks at FastG8 knew the answer was “a large one”. What they didn’t have, at least not at their fingertips, was the data to back it up. Until they onboarded Purposely.
The Result
With Purposely, they had hard data to back up what they’ve been saying all along. And it’s hard to argue with a 185% increase in ROAS, resulting in an incremental $150k+ in revenue.
As we step into the AI era partners like Purposely are helping us ensure we are providing our clients with best in class tools.
Will Halliday, VP of Ad Operations, FASTG8/Smart Media Tech
After doubling down on highlighting product features/benefits in ads, ROAS (Return on Ad Spend) of those ads were 185% higher than all other ads running at the same time (2025 full year). We can’t wait to continue increasing incremental revenue for Fjällräven, and FastG8’s other inspiring Outdoor industry clients.
