Get your free Creative Testing Framework
For any given brand, get 8 unique target personas, each paired with a recommended A/B test and Creative concepts.
Adapt to Meta's new Andromeda algorithm
To win with Meta's new algorithm and creative requirements, advertisers need Creative Diversity, which Meta's algos are now fully optimizing around.
Meta's algorithm penalizes overly narrow targeting.
Advertisers should have 15-30 unique Creative concepts running at a time.
Not just a cheeky catch-phrase. It's the new modus operandi.
See the cheat sheet that Meta only shared with top advertisers:
Your custom Creative Testing Framework is just a few clicks away
Most brands throw spaghetti at the wall. We build a psychological architecture for your creative strategy based on the pain points and motivators of your unique audience personas. Get a free, customized, 8-branch testing framework designed for your brand or client.
Get Ahead of your Competition
In this new era of AI in digital marketing, you can't afford to fall behind. Simply fill out the form below, and we'll be in touch shortly with your custom Creative Testing Framework.
Increase revenue with better ad performance through Creative Diversity.
Lower resource costs by automating complex strategic planning.
Request prompts and we'll share the secret sauce so you can build your own agents.
Outdoor Gear Brand
- This image test tells us whether a person or product as hero performs better
- Isolating 1 variable per test is key for clean results
- Visual A/B test for this "Alpine Aesthete" persona
AirBnB for Fast Casual Restaurants
This 2-sided marketplace app repackages unsold food at a discount, bringing incremental revenue to restaurants and reducing food waste. We structured their 8 personas into 3 buckets of core motivators and drivers.
AI Cooking Device Brand
For this "Anxious Novice" persona, testing headline as the variable allows us to determine whether fear mitigation or skill acquisition is the more compelling messaging approach.
Global Nonprofit
- This global nonprofit delivers food aid to disaster/refugee areas
- Here, we highlight the Execution Plan for their Creative Testing Framework
Take it from our customers
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We often spend a lot of time hypothesizing why specific creatives resonate with audiences and manually try to pull together best practices based on what we see from specific high-performing creatives. We decided to pilot purposely.ai as a means to streamline that process and identify creative best practices by client that are updated on an ongoing basis.
kristen witkin, senior vice president
Purposely not only helped us consolidate review and approvals of ad creative into a single platform to save time and back and forth, it’s also helped streamline the onboarding process for new team members who now only have to learn to navigate a single platform.
MADI LUTZ, SENIOR MARKETING STRATEGIST
I have been really amazed at the speed you all work and implement feedback. It's kind of mindblowing how quickly you turn out requested features.
laura carpenter, founder
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