Have you heard about Meta's recent ad algorithm changes? Creative now plays a much bigger role — specifically, creative volume and differentiation are paramount. Meta's ad algorithms have been reshaped around creative diversification, which is fundamentally changing how advertisers approach performance.

Nashville-based marketing and communications agency MP&F Strategic Communications engaged Purposely in the fall of 2022 as an early beta partner to help manage a key client with a portfolio of brands. They ran Facebook ads for 30+ brands in the healthcare space, and needed a more streamlined way of managing it all.